Over the last 3 years, “near me” searches has increased steadily ( Google Trends, 2019).76% of people who search on their smartphones for something nearby visit a business within a day.Every month, people visit 1.5 billion destinations related to what they searched for on Google ( Google, 2016).

This actually means that for those smaller business owners who have been optimizing their business websites for local SEO would have a better opportunity of targeting larger competitive broad search terms like “hostel”, “dentist”, “florist”, “coffee” and etc. And this has finally been confirmed by Google saying that the number of mobile searches has exceeded the number of desktop searches. Some time ago, Google has predicted that mobile searches will soon surpass the desktop searchers someday. But Why Is Local Keyword Research So Important For Your Local Business? So now, personalizing your local SEO results is the key that can bring you more success to your local business.

This algorithm update is aimed to return mobile users with more useful, relevant and accurate results based on their distance and geographical location.

This can be seen from the Google search ranking algorithm that was rolled out in July 2014, called the Google Pigeon. And once you can achieve that, Google will be more likely to increase your local search rankings. This is why optimizing your website for local search gives you a better opportunity of coming up with a more personalized approach that can cater to your targeted audience’s needs and wants specifically. Hence, bringing in more sales to your local business. When the local search results improved, that means, you will have a better chance to increase your online visibility, as well as reaching out to a more targeted group of people. With the rise of smartphone users around the world, Google is seen encouraging more and more small business owners to gain more traction for their local search results.

In the past, when two persons were to search for a particular keyword, let’s say, “housekeeping services”, (assuming one is in Ohio and another one in Texas) chances are the top ten results shown to them would be exactly the same. Keyword research is one of the most important aspects that none of us should neglect or overlook when it comes to doing local search engine optimization for our own business. How To Find The Best Keywords For Your Local Business

Business keywords list